If you're undecided about whether or not to hire a digital marketing agency, if previous "SEOs" have let you down, and if you know people who've wasted money with little-to-no return on their investment (or had their website taken hostage), then this is for you.
We know all of the objections to hiring a digital marketing agency that exist, because we are a digital marketing agency ourselves and have heard these stories from clients.
To ensure that you're prepared to hire a digital marketing agency, we've created this guide! It will explain why hiring an agency is important and how to go about doing it. So let's get started!
The most important thing to remember is that no two digital marketing firms are created equal.
The first reason is that some firms will focus on your area of expertise, while others are generalists.
Consider it this way: would you hire a painter who also works as a plumber to do your home repipe? I'd be hesitant to say yes. While their skills are excellent for finishing simple projects, they do not imply that they are competent when it comes to repiping your entire house!
A digital marketing team that is not well-versed in the intricacies of what you do will have to charge more, take longer to complete tasks, and won't understand your industry's unique demands.
Things like:
If you hire a digital marketing agency that is aware of this information and can put it into perspective for your company, you will have a better working relationship with them!
The second thing to remember is that not all work is created equal!
We're saying that if the marketing agency you are working with doesn't have well-defined procedures to make more money and bring in new leads, their work might not be as useful. Even though it can be tough to measure because you may not know what they're doing, it really comes down to a few basics:
A digital marketing agency that has helped other companies make more money can be easily found on Google. Furthermore, you can check the company's reviews or how they resolve disputes to get a better idea of the quality of their work.
Contrarily, if you want to hire an agency that lacks a history of the aforementioned in your field, interviewing other similar agencies might be a great plan!
The last thing you want to consider is the agreement you and your agency of choice have in place.
One of the most frequent issues we encounter is companies run by individuals who did not realize the extent of work an agency would be undertaking or what their contract covered, such as content production, website hosting, ongoing work, and so on!
Some things to consider are:
The more questions you ask, the better informed you are about how your services are delivered, when they're delivered, and what happens in the event of cancellation. Also, double-check that all information is included on a master service agreement or a terms and conditions page before signing anything!
Positioning yourself as the authority gives you an upper hand when it comes to working with agencies!
Most people are unaware of the advantages of enlisting a digital agency – oftentimes assuming they can manage most, if not all, elements by themselves. And in certain circumstances, they very well could!
What if they can't, though? Let's look at a few instances where having a top digital agency on your side is critical!
We've gone over a lot of issues that apply to many cases today, but there are only a few things you should get out of this educational article.
It's essential to avoid wasting time by choosing the appropriate agency and understanding that it will be a long-term partnership. Also, once you've hired an agency, they can help optimise your company for growth and success in other ways while you focus on specialties that benefit your business' expansion.
After all, there is always room for improvement. Therefore, it is crucial that you find a marketing company that strives for excellence in the same way that you do in your field!
Company Number: 10703425